Bernard Stiegler's post-Marxist critique of consumerism
| Autoři | |
|---|---|
| Rok publikování | 2025 |
| Druh | Článek v odborném periodiku |
| Časopis / Zdroj | CONSUMPTION MARKETS & CULTURE |
| Fakulta / Pracoviště MU | |
| Citace | |
| www | https://doi.org/10.1080/10253866.2025.2584255 |
| Doi | https://doi.org/10.1080/10253866.2025.2584255 |
| Klíčová slova | Stiegler; consumerism; marketing; Marxism; critique; proletarianisation |
| Přiložené soubory | |
| Popis | The article explores themes of consumerism and marketing in the work of Bernard Stiegler. I focus mainly on the influence and deviations from Marx in Stiegler's thinking on consumption. The key concept connecting Stiegler to Marx is proletarianisation, signifying a loss of knowledge and participation of both the producers and consumers. Stiegler develops a provocative thesis that contemporary hyper-industrial and hyper-consumerist societies reach a stage of generalised proletarianisation covering most, if not all, strata of society. This thesis was met with several criticisms. I present two main ones aimed at him from Marxist positions. First, Stiegler presents an overly apocalyptic view, giving up resistance. Second, he takes the class out of Marxism, making it unfit for analysis of social inequality. In dialogue with these criticisms, I offer a more lenient interpretation of Stiegler and outline how his philosophy can be used for research on consumption or marketing. |
| Související projekty: |