Navigating Brexit through fear An appraisal analysis of 2016–2024 British Prime Ministerial discourse

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DIANOVÁ Simona BRUSENBAUCH MEISLOVÁ Monika

Rok publikování 2025
Druh Článek v odborném periodiku
Časopis / Zdroj Journal of Language and Politics
Fakulta / Pracoviště MU

Fakulta sociálních studií

Citace
www https://www.jbe-platform.com/content/journals/10.1075/jlp.25151.dia
Doi https://doi.org/10.1075/jlp.25151.dia
Klíčová slova fear-based appeals; discourse; appraisal theory; Brexit; United Kingdom
Přiložené soubory
Popis Addressing a highly intriguing question of the persistence of fear-based appeals in the Brexit context, the article provides the first comprehensive longitudinal analysis of such discourse in the British Prime Ministerial communication on Brexit across the post-referendum period (2016–2024). It draws on and adapts Lazarus’ appraisal theory of emotion and combines content analysis with the Discourse Historical Approach in Critical Discourse Analysis, applied to a large, multi-genre dataset. The study shows that fear did not dissipate after the referendum but evolved and was strategically redeployed across successive leaderships. While May and Johnson used a more confrontational and populist rhetoric, Sunak adopted a more technocratic and policy-oriented variant — yet fear remained a subtle but powerful element through the period. The analysis advances existing scholarship by demonstrating how emotional rhetoric adapts to changing political contexts and leadership styles and offering a broader perspective on the discursive instrumentalisation of fear.
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